For the longest time, I have emphasized the importance of keywords, editorial content, etc for customers of my web development business, http://www.bestplainwebpages.com who need to optimize their position with search engines.
In fact, a mandatory preliminary requirement is getting a search engine to index a web site correctly, and at the right time. On top of this timing issue, you will need to have sufficient interest in the web site queued up (on the part of outside parties) to ensure that the search engine program will return to the site after the site is initially indexed, as you require, when new information is added to the site or the site contents change.
Meeting this preliminary requirement is a tough task. Once a site is "crawled" by a search engine indexing application, the only factor that will, most likely, lead to a re-crawling of the site is a volume of outside interest in the contents of the web site. To get this interest, you've got to get the incoming links to the site that everyone always talks about, but never really explains.
The incoming links that count aren't going to come from other search engine listings. They are going to come from honest interest on the part of "high rank" web sites in the information on your site.
You will either have the customer base to whom you can send an invitation to come to your site, or else you will need to build visits to the web site through Press Releases, or stories that you publish (or that are published in the name of your web business). In short, to get the exposure you will need to have the exposure. Chicken or the egg, which comes first?
Have a contingency plan, such as a Press Release campaign at the ready should the campaign not work out.
© Mike Blonder, 2006, All Rights Reserved